What’s the difference between a business that scales and on that just gets by? INNOVATION.
Scalable businesses don’t risk leaving innovation to chance. They have too much to lose. Instead, they create a structure so they can systematize innovation in their favor. Every. Time.
What Innovation ACTUALLY Means
Innovation isn’t just the latest trend in tech. It’s way more nuanced than that. There is more than one type of innovation, and the ones you should focus on to scale not only help your customer make progress better and faster than any of the competition, but they also help improve your profitability.
At Homeric, we help your team understand why your customer hires you so they can start driving innovation in your company without relying on you.
We worked with a highly specialized medical practice that was having a tough time scaling. We stepped onto the strategy team and helped them realize they had two customers: the patient and the doctor that referred the patient to us. They both had very different jobs they wanted to get done.
We adjusted the strategy of the company to meet the needs of both customers and they started increasing both growth rates and profitability. And, the strategy scaled with the organization. It didn’t matter the size, it could be consistently delivered, independent of the founders.
By the time we were done, the company was hitting over 25% year over year growth, and had above average profit margins.